Company Overview
Genco Livestock and Fresh Meat Export Ltd
Genco Livestock and Fresh Meat Export Ltd is a Kenya-based agribusiness enterprise specializing in the ethical sourcing and export of high-quality livestock and premium chilled and frozen meat products. Founded in 2018 and formally registered in 2022, Genco operates at the intersection of commercial trade, community development, and sustainable agriculture.
Empowering Pastoralists Through Sustainable, Regenerative Livestock
We are deeply committed to empowering pastoralist communities by offering fair market access, training, and long-term partnerships that enhance livelihoods. Our livestock is 100% free-range, raised in natural, open environments that align with animal welfare standards and deliver healthier, more flavorful meat.
Genco works closely with pastoralists to grow and manage pasture throughout the year, ensuring reliable feed during all seasons. This not only improves animal nutrition and meat quality but also strengthens food security and builds resilience to climate change. Our pasture initiatives also help reduce carbon emissions and methane output by improving soil health and promoting regenerative grazing practices.
Rethinking Livestock Export Sustainably
Genco implements comprehensive livestock vaccination programs, ensuring animal health and compliance with international food safety standards.
Beyond commercial goals, Genco's operations contribute significantly to the socio-economic development of pastoralist communities across Kenya, aiming to enhance their livelihoods and long-term resilience.
Rooted in values of integrity, sustainability, innovation, quality, and customer focus, Genco is redefining livestock export delivering value to global markets while uplifting communities and protecting the environment.
Our Mission
To set the standard for sustainable sourcing, African grown, globally known.
Our Vision
Driving global food security with ethically sourced meat, built on integrity, quality, and sustainable community partnerships.
Our Core Values
Integrity
We conduct our business with honesty, transparency, and ethical practices, fostering trust among our stakeholders.
Quality
We are committed to delivering top-quality meats sourced from trusted pastoralist communities, ensuring excellence in every product.
Sustainability
We prioritize sustainable sourcing practices, environmental stewardship, and the well-being of pastoralist communities, contributing to a more sustainable future.
Customer Focus
We place our customers' needs at the forefront, striving to exceed expectations and provide exceptional service at every step.
Innovation
We embrace innovation and technology to improve efficiency, quality, and sustainability across our operations, driving continuous improvement and staying competitive in the market.
